RICHMOND, Va., April 23, 2013 /PRNewswire/ -- Today, the GEICO Gecko, who has served as the company spokes-character for years, unveils his debut book: "You're Only Human: A Guide to Life" (Workman; ...

WASHINGTON--(BUSINESS WIRE)--Socrates, an ancient Greek, liked to point people toward good decisions using reasoning. Now many centuries later the GEICO Gecko offers some modern day reasoning of his ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.

It begins with the Gecko at a movie theater watching Guardians of the Galaxy Vol. 2. He has a daydream in which he envisions what it might be like to team-up with the galactic superhero team. We then ...