Agent Smith, classic sunglasses in place, roams the gray-green hallways of a hospital. Sound like a scene from the Matrix? Think again: it's GE's new commercial, trying to turn the Matrix trilogy ...

Read > GE's Matrix-Themed Social Media Campaign #BrilliantMachines (The Next Big Design) Blogger Michael Plishka saw GE 's ad starring Agent Smith from The Matrix movies and tweeted about it.

The GE Matrix analyzes a business's strengths in relation to the industry. Some of the factors that help complete the matrix include business size, profitability and technological edge.

The Matrix franchise has been resurrected for a new GE commercial. In the commercial, created by BBDO New York, Agent Smith walks through a fictional hospital and merges with various software GE ...