One of the most exciting advancements in content marketing is the use of large language models (LLMs) to create impactful and engaging marketing content at speed and at scale. LLMs, such as GPT-4 and ...
New research shows that people recognize more of their biases in algorithms' decisions than they do in their own -- even when those decisions are the same. Algorithms were supposed to make our lives ...
Artificial-intelligence programs, like the humans who develop and train them, are far from perfect. Whether it’s machine-learning software that analyzes medical images or a generative chatbot, such as ...
Part 2, Digital Inequality Series: Under what conditions can artificial intelligence benefit all of society vs. just a few people? Kalinda Ukanwa, a quantitative marketing scholar at the University of ...
Marketing has always been shaped by the tools behind it. What’s different now is how little visibility leaders have into the decisions AI tools are making. AI systems increasingly decide who sees a ...
A public interest group filed a U.S. federal complaint against artificial intelligence hiring tool, HireVue, in 2019 for deceptive hiring practices. The software, which has been adopted by hundreds of ...
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