Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

Here's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try. When you manage PPC for a living, you know there is always a risk of losing ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Figuring out why the performance of a PPC account has changed can be one of the most time-consuming tasks in PPC. Not only is it a big time drain, but it’s also often associated with a fire drill, ...