The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

This PSSC film made in 1960 is one of the finest physics films ever made. All students should see it at some point in their studies. See the article '"Frames of Reference" revisited' by Alistair Steyn ...

To execute a movement towards a sensory target, it is necessary to transform the representation of the target from a sensory reference frame (for example, a head-centred reference frame for the ...

In an article published in Communications Physics, researchers from the Université libre de Bruxelles and the Institute for Quantum Optics and Quantum Information in Vienna present a new framework for ...