INSIDER asked experts where you should really be swatching your foundation to find your perfect color match.

This beauty startup uses a highly accurate foundation-matching quiz to help you find the right color - it got mine right on the first try ...

Foundation is the everyday girl's Photoshop. A simple swipe of product camouflages blemishes, redness, and scarring. And just like Photoshop, when it's done correctly, it's invisible to the naked ...

The promise: Elizabeth Arden's Custom Color Foundation service at its new Auckland boutique promises Your Match, Custom Made. Arden says the brand's patented technology takes the guesswork out of ...

"Test foundation on your jawline and check it in the daylight," says CoverGirl makeup guru Pat McGrath. "The color is correct if it disappears without blending." Finding the right shade at the ...