To help B2B teams adapt, Vereigen Media has made first-party data the foundation of the modern GTM strategy. This approach ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

The unbeatable combination of America’s Patriotic Brand and cutting-edge digital intelligence through our investment in RAEK is designed to achieve a singular goal: accelerating data-driven growth and ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...

Anonym, a Mozilla-owned company, has partnered with Snap to help advertisers unlock the full value of their Snapchat campaigns and activate data sets to measure conversion lift and attribution. With ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

The new solution helps brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manageSEATTLE--(BUSINESS WIRE)--#AdTech--Amperity, the ...