In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Although Windows Live Mail is not geared toward the business community and does not have some of the advanced features of more robust email clients, you can still use the program to create different ...

Many small businesses rely on Microsoft Excel spreadsheets to keep track of financial data, but it's also possible to use this software to organize your mailing lists. The column-and-row format of an ...

An automated email system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by ...

Create a file ready for merging—or for use by a mailing service—from one or more sets of Google Contacts The following steps help you transform names and addresses you’ve saved in Google Contacts into ...

If you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company.

An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...