Ever clicked on a website only to wait endlessly as images crawled onto the screen? It’s frustrating, isn’t it? Slow-loading websites don’t just test patience—they drive users away. And when users ...

A slow-loading website can drive visitors away -- this is the essence of the 2-second rule. With attention spans shrinking, your website’s loading times and performance have never been more important.

Research from Google found that website bounce rates increase by as much as 31% from one-second to three-second load times. In my experience, page load times are one of the most consistent technical ...