For the results of the canonical and ridge analyses to be interpretable, the values of different factor variables should be comparable. This is because the canonical and ridge analyses of the response ...
In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...
When you use the OUTPUT statement to save a design in a data set, and you rename and recode a factor, the type and length of the new variable are determined by whether you use the NVALS= or CVALS= ...
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