Since implementing Facebook’s Conversion API, Thinkster’s match rate – aka, the percentage of sales it can attribute back to a Facebook ad campaign – increased to more than 90%, which was more in line ...

Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.

Another effective method for pivoting your Facebook ad strategy while adapting to new data privacy and advertising realities is with the Facebook Conversions API (CAPI).

In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...

Facebook Offline Conversions API, Defined What exactly is an application programming interface — or API? It’s a type of software that tracks the moves consumers make.

Simplified Conversions API setup: “The Conversions API creates a simple and reliable connection between your marketing data and the Facebook systems that help businesses optimize ad targeting ...

LiveRamp, an Acxiom company, now integrates with Facebook to enable marketers to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact ...

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web ...