Most people live busy lives, filling their days with a wide range of activities and experiences. While retrospective questions on traditional surveys have been the typical method employed to measure ...

Market researchers and academia are increasingly interested in capturing consumers’ affective experiences with products and services in everyday situations as they occur and, in some instances, over a ...

Why do people behave the way they do? Why do people feel the way they do? In one of the largest studies to employ experience sampling methods to measure the effects of situations on human behavior in ...

People often need to choose between alternatives with known probabilities (risk) and alternatives with unknown probabilities (ambiguity). Such decisions are characterized by attitudes towards ...