The biography you write for a company or personal work-related website acts as a form of advertising that can help colleagues, a current or potential employer or clients to quickly determine if you're ...

Employee bios on the company website highlight the staff's qualifications. Information about the employees gives customers a sense of trust in their abilities and expertise. A well-crafted bio needs ...

The type of SEO work you’ll embark on depends on the type of industry you work in. You might find an opportunity: In-house. With an agency. At an SEO SaaS company. As an Independent or Freelance ...

Coming up with a good website specification is not easy. It’s something that needs a lot of attention, research and consideration. A good website specification will bring everybody on the same page.

The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your B2B (business-to-business ...

In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...