According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

While these predictions suggest that the journalistic community’s enthusiasm for social media platforms has waned over time, there has been no such change in the perceptions of the people actually ...

Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get ...

There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of cookies and mobile IDs. The top three advertising platforms, Meta, Google, ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. Social media has increasingly become the lens through which we observe ...

CMO’s will end up being WEB analyts or havint them nearby, high on the organizational food chain. Bake in analytics to all marketing campaigns by auditing them, changing the campaigns before anything ...

Opinions expressed by Entrepreneur contributors are their own. Facebook, MySpace, LinkedIn, Flickr and Twitter are the most popular forms of social media today, giving members easy ways to connect ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...