Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...

Marketing is essential for any organization that wants to raise awareness about itself, its products or its services. As the famous saying goes, "He who has a thing to sell and goes and whispers in a ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both. In a world where people pay money just to escape ...