Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a few areas where you can add additional ...

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

Effectively tracking and measuring success is an important step when using calls to action (CTAs) on your website. However, if your site isn’t built on a content management system (CMS) that has ...

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. Discover how AI is transforming local SEO. Learn ...

If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Web marketers can benefit greatly from using Google Analytics to track goals. Goals allow Analytics users to determine paths that their potential customers take in order to achieve a desired result.