Kevin is uniquely positioned to understand the relationship and the work involved from both sides; he’s an experienced celebrity endorser and is the co-founder (with his wife, Delana) of KHI ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

A nonprofit event requires a thorough promotional plan to help attract both attendees and volunteers. You'll need creativity and an eye for frugal marketing tactics to succeed. As most nonprofit ...

We understand the complexities of managing multiple listings and promotional activities, which is why our new platform offers an array of features tailored to meet your needs. Manage Your Listings in ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

Planning an event can be a daunting process, especially if it's not something you do all the time—but many members of the Northwestern Engineering community are often asked to assist in planning ...

Event marketing has changed substantially over the last two decades. It’s now a more important component of digital marketing than ever before and thoroughly embedded in the martech stack. Just look ...

Trade Shows Are Important, She Says, But There’s Much More To Events, And Better Ways To Plan And Prepare In Order To Take Advantage Of Them. Event marketing is a useful tool, but few brands and ...

The best career-oriented events send people home with branded gifts. Promotional products help attendees remember which companies they discovered and the brand representatives they chatted with. Human ...

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence ...