Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions. Credit...Davide Comai Supported by By Kevin Roose ...

Very often, in the test and measurement industry, a measurement is made by instrumentation, which is often subject to errors. It is difficult to estimate the true value of the measured quantity given ...

They are attempting to fix a brain problem by providing a haircut. The Buffalo Bills were seemingly shortchanged on multiple occasions in terms of yardage gained during their AFC Championship Game ...

Every time a multiplexed data-acquisition system switches channels, it produces a small electric charge that can produce measurement errors. “Users of data-acquisition equipment may have these ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

A funny thing happened on the advertising industry’s way to a Big Data solution for measuring media currencies. It just got a lot smaller. How much smaller isn’t entirely clear, but even the biggest ...

Although benchmarking in healthcare started with good intentions, the measurement of all processes has become more of a burden than a tool to improve processes and outcomes. Too much emphasis is ...