Business Wire

IRI Taps Into Epsilon’s Clean Room, Accelerating CPGs’ Ability to Create Closed-Loop Data Ecosystems

CHICAGO & NEW YORK--(BUSINESS WIRE)--IRI ®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, and Epsilon ®, a global advertising and ...
Marketing Dive

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Snap Inc. has teamed with Epsilon to help marketers activate their first-party data on Snapchat, per details shared with Marketing Dive. The integration allows brands to use privacy-safe audience ...