When a student writes "I am frustrating with that class," we recognize it as an error, but the error is not one that makes the writing unintelligible. The message ...

Spoken words, news headlines, sounds, facial expressions, and even scents can trigger intense emotional reactions, including anxiety, annoyance, or anger. These types of stimuli are called “emotional ...

In a new study, researchers were able to predict a person’s response to emotionally charged scenes using brain imaging and computer modeling alone—gauging not only whether the person’s reaction was ...

Triggers are actions or situations that elicit an emotional response. While they are typically associated with negative responses, a person can also have positive triggers. A person can experience ...

When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a map — a tool to visualize the entire journey, from initial awareness to ...