Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Office supply retailer Staples is beginning to develop machine learning ...

Staples is testing how to let customers use its popular Easy Button tchotchke as a mechanism for placing product orders, obtaining order information and communicating with customer service reps, ...

Remember Staples’ big, bold, “That Was Easy” button? It’s now been resurrected, but not by the office supply company — instead, it’s national pizza chain Domino’s that has taken over the device, ...