I also love the hydrating lipstick from Maybelline. For more of a tinted lip oil, check out the one from Milani. I just had to grab that one for myself! e.l.f has so many good options to add a rich ...

Six editors reveal the e.l.f. Cosmetics products that they are putting on their spring beauty shopping lists, including mascara, foundation, and more.

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

E.l.f. Cosmetics apologized for their campaign featuring Matt Rife after fans condemned the ad and questioned the brand's ...