This unique tool helps app developers improve user engagement to maximize revenue in real-time within an app. The existing Segmentation product on LevelPlay enables developers to tailor their ad ...

Ibotta, a mobile shopping app that helps retailers increase incremental sales and acquire new customers, on Wednesday said it is partnering with data provider LiveRamp to offer a dynamic segmentation ...

(Data West Research Agency definition: see GIS glossary.) A GIS function for modeling linear features in highway applications such as accident analysis and pavement management. The process has the ...

The topic of market segmentation is still one of the most pervasive in marketing. The overall goal of segmentation is to divide a population into mutually exhaustive and exclusive sub-groups that ...

Technological advancements in the modern era need simple and secure wired and wireless networks. To leverage the emerging Internet of Things (IOT) devices, dynamic segmentation, a key component of ...

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading fintech industry player used ...

Research has found that on average, 71% of consumers express some level of frustration when their shopping experience is impersonal. Capgemini suggest ways for brands to adapt their segmentation ...

TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced that its Platform now supports Dynamic Segmentation in its mediation solution ...