As states pass legislation to ban personalized or surveillance pricing, consumer advocates encourage awareness.

FIFA will begin selling World Cup 2026 tickets later this month, the soccer governing body announced on Wednesday, Sept. 4, 2025. Here are the cheapest and most expensive tickets available for retail: The lowest ticket price will be $60 – for a Category ...

Dynamic pricing — the practice of fluctuating ticket prices based on demand — has been applied to match tickets for next year’s men’s Club World Cup. FIFA, world football’s governing body, will open the general sale of match tickets on Thursday ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek innovative methods to optimize their pricing strategies and ...

"Dynamic pricing" made Oxford University Press' shortlist for the word of the year in 2024. Although the practice has been around for years, a recent surge in demand for sought-after concert tickets, such as Taylor Swift’s Eras Tour, brought dynamic ...

The prelude to the 2026 World Cup has been marred by ticketing controversy and angst. Here's a comprehensive guide to the saga

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this pricing strategy adjusts costs live based on supply and demand.

Three states are moving to ban surveillance pricing, the practice of charging individuals different prices based on personal data. Here is what retailers need to know about the new laws, enforcement questions and how the industry is responding.

AI dynamic pricing is on the way to a purchasing decision near you, and it’s another ham-fisted stab at maximizing short-term profits by sacrificing the customer and long term growth. The corporate world can’t seem to get enough of that these days.