Dynamic pricing employs machine learning and artificial intelligence to identify when the cost of goods and services should ...

As states pass legislation to ban personalized or surveillance pricing, consumer advocates encourage awareness.

CBS California Investigates reviewed online shopping carts at three major retailers selected randomly. We found prices ...

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a ...

Dynamic pricing sounds exciting, but your wallet may not agree. Find out which stores have embraced this controversial ...

Getting a bargain today can feel like hitting a moving target. Inflation-weary US customers are fed up with feeling like they’re on an economic teeter-totter. A recent survey found that nearly 70% of ...

It has long been the case that certain sales and service providers increase or decrease consumer prices based on perceived data. A luxury item purveyor or home improvement contractor, for example, may ...

A study highlighting Amazon's dynamic pricing algorithm indicates that the function led schools and municipalities to overpay for office supplies. While Amazon may offer convenience, its pricing ...