America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that ...

Duracell, the company known for its copper-and-black-colored batteries, is suing rival Energizer, known for its bunny mascot, over what it claims is a "confusing and misleading" television and online ...

(CNN) – Duracell is suing Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its ...

In its first Super Bowl campaign, Duracell relies on beefcake to push its "Built Different" campaign. “Duracell is using the Big Game to introduce their new spokesperson, the Duracell Scientist, to ...

America’s top battery brands are locked in a power struggle over battery life claims.Video below: Patagonia sues Maine retailer over counterfeit jacketsDuracell has filed a lawsuit against Energizer, ...