Dove’s recent commercial has a lot of people talking about race and what is considered racist and the central theme of what is right and wrong for advertisement. A short clip of the commercial was ...

With the collegians of Magna having lost two episodes of “The Apprentice” in a row, the high school grads of NetWorth felt plenty confident going into episode four. But last week’s task was so ...

What does it take to get a more diverse group of faces in advertising? Dove is aiming to find out with a new campaign that offers up its own models to appear in other brands’ commercials for free, in ...

Potentially, as a way to capitalize on the Taylor Swift factor, which will (and already has) weighed heavily on Super Bowl 58 viewership, Dove is using its Big Game spot to send a message to girls in ...

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Pharma company commercials with text showing potential side effects superimposed over emotionally warm and fuzzy images are a good example of this. Because of the stickiness of visual images, I ...