Many animals have color preferences. For example, some advertising research has suggested that humans are attracted to the color red. Suppose, then, that you were a dog toy manufacturer and you wanted ...

We all know dogs are colorblind—or do we? Many people assume pups see the world in black and white, but that’s actually a myth. While their vision is different from ours, it’s far from colorless. In ...

Many animals have color preferences. For example advertising research has shown that humans are attracted to the color red. Suppose that you were a dog-toy manufacturer and you wanted to select colors ...