Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

When it comes to marketing your product or service on a global scale, there is no one-size-fits-all. One key difference between a brand that successfully navigates the global market and a brand that ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...