The display URL is an often overlooked element of ad copy. It’s most common usage is to signal to a searcher where the ad click leads. However, the display URL is also a quality score factor and ...

The display URL is an excellent place for brand hijackers (“BrandJacker”) to exploit your brand, as well as the credibility and trust you have built with consumers.

Bing has made an amendment to its advertising policy to prohibit advertisers from putting multiple display URL domains under one ad group.

Earlier this week, we reported many people seeing Google test showing the display URL in the AdWords title. Well, now it is official, Google announced it saying: Starting today, we'll ...

An astounding 54% of online display ads shown in "thousands" of campaigns measured by comScore between May of 2012 and February of this year weren't seen by anyone, according to a study completed ...