With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...

Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how suppliers can ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

To learn more about our editorial approach, explore The Direct Message methodology. By 2014, digital marketers confronted an expanding universe of platforms competing for attention and budget. Email, ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...