Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! (WMW), a ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...