Taradel, a leading provider of direct mail and multichannel marketing solutions, today announced the release of a new blog post, What 1,000+ Campaigns Taught Us About Direct Mail That Actually ...
As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail ...
The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...
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Why print marketing is still important in a digital world
Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your ...
Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
In today's rapidly evolving marketing landscape, businesses are constantly seeking innovative strategies to enhance their outreach and connection with customers. Among the myriad of solutions, direct ...
While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...
Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...
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