Cognitive warfare technologies now model and simulate human behavior at scale, raising concerns about autonomous digital ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. As artificial intelligence and algorithmic ...

As we continue to navigate a rapidly evolving digital landscape, marketers have the opportunity to leverage digital sociology to develop more effective, culturally relevant programs. Before I dive ...

Digital Consumer Behavior Essentials is part of Vibrant Publishers’ Self-Learning Management series. The Advance Review Copy of this book is now available for interested readers on NetGalley! About ...