Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

An inability to connect with customers is a big part of the problem for companies that find themselves lost in the undifferentiated middle. In a PwC consumer survey (pdf), 73 percent of respondents ...

Companies use product differentiation, also known as positioning, to set their brands apart from the competition. For a small business, skillful differentiation can create a market niche without ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

For decades, executives defined their industry, market, competitive set and differentiation. Then, several years ago, we tipped into an era defined by the customer, and their wants. Welcome to the ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...