Let's be real - contouring can feel like one of those makeup techniques that looks effortless on beauty gurus but somehow ...

One of the greatest mysteries of makeup is how to contour and highlight based on your face shape. If you're anything like me, these two beauty aspects have confused and haunted me since my early teens ...

The diamond-shaped face is wide at the cheekbones and more narrow at the jawline and forehead. For a true, balanced diamond, you don’t need many makeup tricks: Your face shape is fabulous as it is. If ...

The journey to discovering your most flattering look begins with understanding your face shape. While every face is uniquely beautiful, identifying your basic facial structure provides invaluable ...

You’re likely familiar with the concept of contouring — sculpting something to look aesthetically pleasing. We’ve watch Kim Kardashian do this with makeup to make her nose, cheeks and neck slimmer and ...

Before jumping on a new makeup or hair trend, the obvious question you may ask your friends or family is, "Do you think this would look good on me?" Totally fair, especially since different hairstyles ...

If you’ve never stopped to consider your face shape, here’s why you should. Knowing your face shape can help inform which types of haircuts flatter your features and where to apply your blush to ...

If you’ve never stopped to consider your face shape, here’s why you should. Knowing your face shape can help inform which types of haircuts flatter your features best and where to apply your blush to ...

Hi, hello, and welcome to today’s brief beauty history lesson (I promise no pop quizzes): Contouring, baking, and extreme highlighting didn't come from your BFF who's, like, super into makeup. It ...