“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology ...

Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian ...

Adbrain, the global provider of intelligent cross-device technology solutions today announced its integration with LiveRamp, an Acxiom company and provider of data onboarding services. This ...

Facebook says it likes to move fast, but it took its sweet time rolling out one feature to mobile devices. A year after introducing its Graph Search tool for more broadly searching data sitting on the ...

Goldman Sachs recently posited that the Internet of Things, the so-called “Third Wave of the Internet,” will “transform the way we live and work” as it opens up “a host of new opportunities and ...

At its Build developer conference in Seattle today, Microsoft showed off how developers can extend the company’s Graph API to turn just about any device into a productivity assistant. To illustrate ...

LONDON--(BUSINESS WIRE)--Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce ...

In today’s connected device world, we are seeing a fundamental change in the way consumers engage with digital content. Most users do not consume content, perform actions, engage, or convert on ...

The Microsoft Graph is Microsoft’s service that lets developers get data out of its productivity apps like Office 365 and its other cloud-based productivity services. That’s not changing, but as ...

At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are unifying around a single source to measure and analyze the ...