Why destination website marketing is the cornerstone of a modern digital marketing strategy for tourism brands. If your website isn’t designed to convert, you’re leaving bookings on the table.

Walk into any tourism office, and you’ll find a team crafting campaigns to attract visitors. Down the hall—or sometimes even just a few desks away—another team is focused on economic development, ...

Destination marketing has evolved from traditional advertising and brochure design to integrated strategies that leverage digital platforms, stakeholder partnerships and experiential branding.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation. Tourism agencies are ...

Sport tourism has emerged as a dynamic sector characterised by the convergence of leisure travel, athletic events and destination marketing. It encompasses a broad spectrum of activities ranging from ...

SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ -- Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the "State of Destination Marketing" report for ...

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern Arizona Attractions Alliance (SAAA), focusing on practical applications of AI ...