Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

We’ve all heard the adage “data is the new oil” – a valuable, abundant resource that is only useful once refined. However, one of the most striking yet daunting comparisons is sending ships into the ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

When a patient walks into a doctor’s office with a symptom, there are few ways for a physician to look at the situation. There is a descriptive perspective, which looks to the past and says, “Aha! The ...

In the age of big data, analytics tools have evolved beyond simple reporting. Today’s businesses rely heavily on two powerful types of analysis to guide strategy and improve performance: predictive ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

The Global Healthcare Analytics Market is poised for exponential expansion, rising from USD 42.96 billion in 2024 to USD ...