How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Understanding Market Segmentation: A Comprehensive Guide

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.
Under30CEO on MSN

Small Business Marketing Demographics: Targeting Your Audience

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By ...
VentureBeat

How to supercharge customer analysis with behavioral segmentation

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...
Forbes

7 Types Of Market Research And How To Improve Them

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...
Los Angeles Times

Los Angeles County demographic changes: What you need to know about new 2022 U.S. Census data

The U.S. Census Bureau released the 2022 American Community Survey this week. The survey, which looks at demographic data in five-year increments, introduced several new detailed tables and ...
ascopubs.org

Associations Between Radiation Oncologist Demographic Factors and Segmentation Similarity Benchmarks: Insights From a Crowd-Sourced Challenge Using Bayesian Estimation

The quality of radiotherapy auto-segmentation training data, primarily derived from clinician observers, is of utmost importance. However, the factors influencing the quality of clinician-derived ...