Marketing leaders can follow these practical tips to govern how their brand shows up inside AI-generated answers.

Generative AI refers to ChatGPT and similar AI applications that require a prompt from the user to generate results. In contrast, the more autonomous AI agent can operate with or without user input ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. Brain rot, in general, seems to be in vogue these days. Allow ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Generative AI has captured the attention of nearly every ...

No technology compares to the rise and potential impact of generative AI (gAI). While on a par with the advent of personal computers in the ’80s, and the rise of the internet in the ’00s, nothing in ...

According to Mark D. McDonald, senior director analyst in the Gartner Finance Practice, “The recent entry of large, well-established companies into the generative AI market has kicked off a highly ...

We are ostensibly at the peak of AI hype, driven heavily by the rapid adoption of generative AI in both the consumer and business space. But hype does not necessarily equate to understanding, as a ...

“As is always true with fair use cases, the success of OpenAI’s defense will turn on its particular facts, but it seems if OpenAI can survive the ‘output’ attack, it is highly likely to survive the ...