“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The role of the data analyst has evolved. At one point the data analyst’s job was pretty straightforward: Give the business data. From there, data analysts were told to present the findings in a ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

Sharing data after a clinical trial has been completed seems like it should be a slam dunk, a win for many stakeholders, including the general public. Instead, such data sharing is still something of ...

According to Kaspersky, third-party incidents were the most costly enterprise data breaches in 2021, and with good reason. In third-party breaches, attackers gain access to sensitive enterprise data ...