Building a data culture is mission-critical for business transformation, but how do you drive this change—especially with limited resources, talent shortages and a loosely defined mandate? Ferrazzi ...

Without question, the vanguard — the digital leaders — will outperform others within their marketplaces. This will involve continually improving marketing capabilities around personalization analytics ...

Most organizations today (93%, according to one study) have adopted or plan to adopt a digital transformation strategy. This strategy must accomplish two things: It must make the process faster and ...

Earlier this year, I had the privilege of serving on the organizing committee for the DataTune conference in my hometown of Nashville, Tenn. Unlike many database-specific or platform-specific ...

Digital transformation is likely a term you've heard in recent years. Though it's easy to write off as just another buzzword, the reality is that it's how businesses, including their marketing ...

Navigating the world of data management can often feel like a daunting task, especially when faced with messy datasets that seem to defy order. If you’ve ever spent hours manually cleaning data in ...