Who doesn’t want to be more efficient? That’s why millions of Americans are turning to AI at the office. Over the past year, ...

I urge us to use AI, push it, break it—but never let it replace the human authenticity that makes us good at our jobs.

Following the escalating torrent of interest in data, analytics and reporting – which has been threatening to overwhelm marketers – it was a relief to note that good fashioned-old creativity was back ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

Last time in our blog series “Inside the Marketer’s Guide to AI”, we explored how data visualization and storytelling tools ...

Learn about the future of data storytelling in the era of AI. Discover how advancements in technology are shaping the way we collect, analyze, and present data for effective communication. This edited ...

According to Gartner Peer Insights Reviews and Ratings, Microsoft (Power BI), Tableau, and Qlik are frequently the industry leaders in analytics and business intelligence platforms. However, how do ...

AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI, ...

The Marketing + Media Alliance (MMA) today announced the winners of the 2025 SMARTIES™ Awards Philippines, honoring the ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...