Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

2026 will be a pivotal year, requiring brand executives and thought leaders to look beyond the surface and mere algorithmic data to effectively craft narratives that resonate with clients and ...

Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

Team members remember connection. They remember the small story that resonates, the moment of honesty, the shared experience ...

As big data use gains prevalence, it becomes increasingly important to communicate information in ways that are easily understood by internal and external stakeholders. Accounting students learn how ...

However, in our collective infatuation with data (and obtaining more of it), what’s often overlooked is the role that storytelling plays in extracting real value from data. The reality is that data by ...

CPAs often need to communicate complex ideas to people from different backgrounds, whether they’re clients, colleagues, or executives. However, often these audiences won’t understand numbers as well ...

This is a blog post summarizing the "Measuring Impact" session of the Berkman Center Teaching Data Storytelling for Civic Impact Study Group. This blog post is based on the collaborative live-notes we ...