VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions
LOS ANGELES--(BUSINESS WIRE)--Software and data platform, VideoAmp, today announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide ...
Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that ...
From smart phones to smart watches, GPS tracking, autonomous driving vehicles, Bluetooth headsets, and online teleconferencing, technology is becoming increasingly integrated into daily life and basic ...
AI’s future will be defined not by parameter counts, but by the integrity of the data that sustains it. Failures in ...
From measurement to momentum report shows how credible, real-world data is reshaping what governments and companies can do ...
NEW YORK--(BUSINESS WIRE)--TVSquared, the global leader in cross-platform TV ad measurement, announced today it has teamed up with Experian, the global information services company, to offer ...
In TV Ad Land, the road to streaming media convergence still stretches far into the distance. TV content may be bundled into streaming services, but from the advertiser standpoint, the data is still ...
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