Intelligence in business decision making is increasingly defined not by how much data a company has but by how fast it can ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

AppsFlyer today announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer’s evolution from mobile ...

The SnowEx21 Time Series Snow Change Measurements from Interval Boards, Version 1 data set is now available at the NASA National Snow and Ice Data Center Distributed Active Archive Center (NSIDC DAAC) ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, head of programmatic ...

NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ...

By Duncan Burt, Chief Strategic Growth Officer, Reactive Technologies Sponsored content. The shape of electricity demand is ...

“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The ...

As Ambulatory Surgery Centers (ASCs) continue to experience growth and greater complexity, operational efficiency has become a defining factor in long-term viability. During a session at Becker’s 31st ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...