When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, head of programmatic ...

AppsFlyer today announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer’s evolution from mobile ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The ...

By Duncan Burt, Chief Strategic Growth Officer, Reactive Technologies Sponsored content. The shape of electricity demand is ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...