Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer ...

Salesforce, though primarily known for its CRM capabilities, is a massive cloud-based software ecosystem that serves a variety of business functions. Whether you’re looking to build and nurture ...