“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustin Amann, Chief Product officer at ...

Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their ...

Browser fingerprinting is a sneaky way advertisers and others track you online. We explain how this surveillance technique ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

As more global businesses go digital, there is increasing pressure on marketers to drive new growth. Digital marketing leaders are applying new, more personalized marketing strategies designed to ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Third-party cookie deprecation is having a debilitating impact on the digital marketing and ...

A report in the Washington Post cites new NSA documents leaked by Edward Snowden tells of how the agency, in collaboration with the British equivalent the GCHQ, uses commercial web site cookies to ...

Old cookies and cache can slow you down, mess with websites, and invade your privacy. Clearing them only takes a minute ...