What Does Clear Cookies & Data Mean on My iPhone?. If you've explored the settings on your iPhone, you've likely found the option to "clear cookies & data." As a part of the Safari browser ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

Private data: Exchanged for snacks The numbers willing to swap personally identifying data for cookies varied according to the level of data requested, investigative news site Pro Publica reports.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustin Amann, Chief Product officer at ...

France's data protection authority fined Alphabet's Google and Shein a total 475 million euros ($553.9 million) over concerns the companies are flouting French regulations around cookies.

When used as a part of a third-party deprecation toolkit, data clean rooms can offer a viable alternative for measuring the impact of advertising and marketing outside of the walled gardens.

France’s data protection authority said Google should have asked for users’ consent to display adverts in emails, and it ...